As an HEA Director, you’ll be the ONLY floor dealer in your market with access to this program.

You'll be at the center of a powerful referral network designed to bring a steady stream of customers to your business. You’ll connect with top local home service professionals—realtors, remodelers, designers, and more—who will send you high-quality referrals regularly.

This exclusive opportunity positions you as the go-to flooring expert in your community, leading to more customers, higher sales, and greater credibility. With HEA’s "done-for-you" framework, you’ll have the tools and support to build long-lasting partnerships and grow your business without the need for expensive advertising.

3 Steps To Get Started Now:

Step 1: Application.  After you watch the video on this page, click the "Apply Now" button and fill out the application.  After that you'll be taken to my calendar page where you'll schedule your Discovery Call with me.

Step 2: 60-minute Discovery call with Jim.  This is to determine if HEA is the right fit for you, and to answer all your questions.  IMPORTANT: If you have a partner or decision maker in your business other than yourself, it's mandatory that they attend the Discovery Call with you.

Step 3: User agreement & payment. If we both decide HEA is a good fit, you'll sign your User Agreement and pay your enrollment fee.  After that, my team and I will go to work getting HEA set up in your business.

What to do next...

Don't get locked out!  Click the "Apply Now" button and complete the application.

Questions?  Call our office at 877-887-5791.

Jim Armstrong
President, Flooring Success Systems
Founder, Home Experts Alliance