When you join Home Experts Alliance, we’ll help you build a network of loyal home pros — realtors, remodelers, designers, and more — who send you high-quality referrals on a regular basis.
Instead of chasing cold leads, this exclusive opportunity positions you as the go-to flooring expert in your community, generating more customers, higher margins and greater credibility.
With HEA’s "done-for-you" framework, you’ll have the tools and support to build long-lasting partnerships with home pros, and grow your business without the need for expensive advertising or chasing price-shoppers.
As an HEA Director, you’ll be the ONLY floor dealer in your market with access to this program.
For a limited time you can get the "Pioneer" Rate: $997 enrollment + $497/month
(A 90% savings over the regular $10,000 enrollment + $697/month)
Why This pricing exists – and Why it Won't Last
You’re getting this "Pioneer" Rate because you’re coming in during our early rollout. Right now we're in our second wave of "Pioneer" adopters.
Once these remaining "Pioneer" spots are filled, the price will go up. This is your chance to lock in major savings and secure your market before someone else does.
In Reality? It Costs You Nothing
One extra referral every 2-3 months totally covers your monthly cost. But this isn't about breaking even. It's about building a business that runs on high-trust referrals – every month, every year, without chasing cold leads or bleeding cash on ads that don't work.
2 Steps To Get Started Now:
Step 1: Application. Click the "Apply Now" button and fill out the application. After that you'll be taken to my calendar page where you'll schedule your Discovery Call with me.
Step 2: 60-min. Discovery call with Jim. This is to determine if HEA is the right fit for you, and to answer all your questions. IMPORTANT: If you have a partner or decision maker in your business other than yourself, it's mandatory that they attend the Discovery Call with you.
What to do next...
Don't get locked out! Click the "Apply Now" button and complete the application.
Questions? Call our office at 877-887-5791.
Jim Armstrong
President, Flooring Success Systems
Founder, Home Experts Alliance
Scott Perron
Owner, 24-7 Floors, Floors 4 Pros
HEA Director, Sarasota FL Chapter
Press "Play" to listen
Kevin & Andrea O'Connell
Owners, Graham's Flooring
HEA Directors, Loveland CO Chapter
“We’ve always believed in the power of referral partnerships, and we’d already built a solid network before joining HEA. But what HEA gave us was structure, speed, and scale. It accelerates what we're already doing — and helps us create more value for our existing partners. Within two months, we grew our chapter to 17 members. It’s a perfect fit for the way we do business.”